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UpSNAP Partners with MuseGlobal to Launch Mobile Metasearch.First in Search Industry to Offer Cross Platform Access to Mobile Entertainment Content.March 27, 2007
Mobile metasearch technology from MuseGlobal searches multiple mobile sites simultaneously. For example, if you are looking for a particular ringtone, rather than going to ten different mobile sites one-at-a-time, which will take you 30 minutes or more, you now go to UpSNAP.com and put in one search only. UpSNAP will then search all ten ringtone sites at once and deliver sorted, de-duplicated and uniform results instantly. Tony Philipp, UpSNAP CEO, was looking for a better way to organize and deliver content to customers of its free and subscription mobile services. "There are unique challenges in providing a usable and functional mobile search experience, and with the huge influx of personal entertainment choices it became apparent that a mobile metasearch solution was needed," states Philipp. "In essence, UpSNAP will function as a one-stop shop for mobile users who want instant access to wireless features such as mobile radio, ringtones and games." Industry pundits in the U.S. and Europe have recently lauded "mobile metasearch" as the next logical step in the mobile communications industry because it enables users to easily and quickly find the content that they need irrespective of its location. For providers of mobile content, it greatly facilitates users finding their content so as to increase monetization opportunities. "This is an exciting new category of search," adds Kate Noerr, MuseGlobal CEO, "and working with UpSNAP puts us on the leading edge of mobile entertainment. The Muse technology metasearch capabilities being folded into the UpSNAP experience will not only allow users to search for and find mobile content more effectively, it will also give ringtone and wallpaper suppliers and advertisers greatly improved exposure to their prospective customers." About UpSNAP, Inc.UpSNAP, Inc. (NASDAQ: UPSN.OB) is the leader in mobile search and live mobile audio entertainment. With a rich library of branded multimedia content and true mobile search technology, UpSNAP effectively delivers compelling mobile content to consumers, including text and audio content from major entertainment companies in sports, news, music, and information. UpSNAP offers both branded and white-label services that can be licensed by wireless carriers, service providers, and content providers who wish to incorporate text and streaming audio capabilities into their existing product and service offerings. Visit www.upsnap.com for more information. About MuseGlobal, Inc.MuseGlobal ( www.museglobal.com ) sets the standard for search management technology. Our search integration and management systems enable institutions worldwide to build outstanding search products and services, unifying the widest range of content sources into high performance and reliable custom search solutions. We support multiple platforms and offer a wide range of interoperability options, as well as robust developer and customer toolkits that ease customization, implementation, maintenance and administration. MuseGlobal works closely with today's most sophisticated publishers, technology companies and enterprises to build effective custom search solutions for their users.
UpSNAP, Inc.
MuseGlobal
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